Tag Archives: Stories & Case Studies

Bareed Mista3jil: A Case Study

Written by jessica. Posted on June 4, 2009. Filed under Stories & Case Studies. Tagged , , , , , , , , , . 1 Comment.
Social Media is cool. We all know that it’s easy and cheap so we all want to use it to advance our cause. But when asked about Social Media tools (be it blogging, facebook for activism, twitter etc.) my answer is always the same: Social Media is like having a baby, anyone can do it, [...]

Spring Cleaning, and Getting Ready to Relaunch SMEX

Written by jessica. Posted on April 24, 2009. Filed under Uncategorized. Tagged , , , , , , , , , . No comments.
Startups by definition are disorganized and always trying to catch up with their vision. Social Media Exchange is no exception. Last year, we launched the Summer 2008 Social Media for Social Change project with lots of aspirations, many of which we achieved and some, which, let’s be honest, we haven’t gotten to yet. We developed a [...]

A to Z of Web 2.0 for Social Change: F

Written by jessica. Posted on July 24, 2008. Filed under Uncategorized. Tagged , , , , , , . 1 Comment.
F for Facebook: Facebook is a social network to connect people and help facilitate communication and information sharing among its huge base of members. It is a very popular social network worldwide. Facebook’s initial purpose is not for the promotion of activism and social change. However, non-profit organizations can leverage facebook’s popularity and increase membership in [...]

The first social hour: We have a lot to learn—and a lot to do

Written by jessica. Posted on July 10, 2008. Filed under Uncategorized. Tagged , , , . No comments.
Last night, the Social Media Exchange hosted its first social hour. I regret now that we didn’t liveblog it, but we did videotape most of it, so look for some clips to be posted soon. The idea for the hour was to pose the following questions: Is there an alternative media space in Lebanon? If so, [...]

A Guide to Facebook Activism

Written by jessica. Posted on July 2, 2008. Filed under Uncategorized. Tagged , , . No comments.
The digital world moves fast. Digiactive, a five-month-old site devoted to digital activism, has released its first guide, A DigiActive Introduction to Facebook Activism. The 15-page PDF includes the pros and cons of using Facebook for activism, a step-by-step guide to organizing an activism campaign on Facebook, and examples of campaigns from Burma, Morocco, and [...]